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Essay on
the Media and Democracy
by Bill Moyers
Published on Tuesday, November 25, 2003 by CommonDreams.org
I am often asked why, as a journalist,
I keep coming back to the story of media and democracy - how
newspapers, radio stations, television and cable are being swallowed
up by huge conglomerates. One answer comes from the former Yankee
pitching star, Jim Bouton, who told me in an interview this week
exactly what can happen when there's only one newspaper in a
town and it's owned by a media conglomerate far from home.
Bouton, you may remember, jolted
the baseball world back in 1970 with his truth-telling diary
of a season in the big leagues. Lo and behold, as Ball Four revealed
to a shocked - shocked! - America, the "boys of summer"
were just that - adolescents with overstuffed hormones who, when
they weren't making double plays, home runs, and leaping catches,
liked to drink, smoke, and run around with, ahem, "girls
who do." Ball Four may well be the best baseball book ever,
but it's more than that: the New York Public Library recently
chose it as one of the 100 "Books of the Century."
Whatever is meant by the word "classic," Ball Four
fits.
Now Bouton is back with another
truth-teller that deserves to be a bestseller. Media conglomeration,
like baseball after Bouton, will never be the same. Turns out
the newspaper in the town near where Bouton lives - Pittsfield,
Massachusetts - wanted to use $18.5 million dollars of taxpayer
money to build a new baseball stadium on property it owns. Turns
out the property is polluted, although the newspaper didn't bother
to disclose the fact, and that the new stadium was a way of passing
off the liability to the public even while enhancing the value
of the newspaper's property. Turns out the newspaper, which Bouton
thought was locally owned, is owned by MediaNews Group, based
in Denver, Colorado, which counts among its 100 "media properties"
The Salt Lake Tribune and the Denver Post. When Bouton and his
partner went to the local publisher with a proposal to renovate
the existing - and historic stadium - at no expense to the taxpayer,
they were told: Out of our hands; check it with Dean (Dean Singleton
is the mogul who runs MediaNews). They tried; Singleton didn't
bother to answer, even when Bouton sent him a signed copy of
Ball Four. Turns out the conglomerate wanted its own stadium,
on its own property, at public expense, despite the fact that
the public voted down the proposal - three times! But, hey, what's
a little democracy when the only daily newspaper and the largest
law firm in town, and - hold on to your hat - General Electric
(yes, that GE, which has title to its own media universe) want
the indulgence of taxpayers for their little profit-making schemes.
The local newspaper publisher, Bouton tells me, "was being
controlled by his boss in Denver. And the local politicians were
being controlled by the local publisher. So there was a sort
of puppeteer controlling the decisions that were made by the
local government."
I'm not going any further to
give away a crackling good story except to say that when his
book publisher received a call from somebody close to GE, the
big league publisher caved and wouldn't publish the book. Bouton
says he was told he could keep half the advance if he remained
silent about the whole affair; he refused and published Foul
Ball himself. Rush out and buy a copy (http://www.jimbouton.com/foulball.html)
and read for yourself how every monopoly is a tyranny lying in
wait. The only daily paper in Bouton's town didn't want the public
to know what was going on, and there was no competitor to throw
a light on the shenanigans taking place between its publisher
and the politicians. As the old saying goes, freedom of the press
belongs to the fellow who owns one.
What happened in Bouton's town
happens all over the country, alas; two thirds of the newspaper
markets in America are monopolies. Oh, by the way: When their
side of the story was distorted by the paper, Bouton and his
partner got their story out through the radio stations in town.
If Dean Singleton and the FCC have their way, such insubordination
by mere citizens won't happen again. Singleton was last seen
in Washington making the case for the FCC decision to enable
him to own more media properties - broadcasting and print - in
one town. Talk about silencing the lambs! Truth is, when the
big broadcasters and publishers lobby Congress, the FCC, and
the White House for the green light to merge, consolidate, and
eliminate the competition, they don't bother to report to their
readers or viewers what they're up to. They prefer to keep us
in the dark.
John Leonard gives us another
insight into why it's important to keep coming back to this story
of media conglomeration. John Leonard may be our most prolific
social critic. He's everywhere - Harper's, The New York Times
Book Review, The Nation, The New York Review of Books, "CBS
Sunday Morning." Most recently he has edited a wonderful
array of writers who have produced for Nation Books (www.nationbooks.org)
a reminder of just how much we need our maverick voices. These
United States is a series of essays, articles, reports - they
fit no neat description - by some wondrously talented writers
and journalists commissioned to describe the sights, smells,
and politics of America in each of the 50 states. But I bring
John Leonard up here because in preparing to interview him this
week, I re-read a brilliant essay he wrote some years ago about
what happens when reporters, editors and critics become caged
birds singing the company tune in the information-commodities
racket. When they begin to have more in common with the chairman
of the board than with the working stiffs who read and watch,
journalism turns to slush; pretty soon they figure out it doesn't
pay to cover the working stiffs standing out there with their
noses pressed against the window.
So, yes, I keep coming back to
the subject of media conglomeration because it can take the oxygen
out of democracy. The founders of this country believed a free
and rambunctious press was essential to the protection of our
freedoms. They couldn't envision the rise of giant megamedia
conglomerates whose interests converge with state power to produce
a conspiracy against the people. I think they would be aghast
at how this union of media and government has produced the very
kind of imperial power against which they rebelled. So, yes,
media conglomeration has become a beat for my colleagues and
me. We think this is the most important story of all, the one
that determines what other stories get told - and how.
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